Closer Than Before
Reworking the site and rethinking how the work is presented
Hello all,
It’s been a few months since I last sent a newsletter. I’d like to say it was for good reason, but the reality is I was just too preoccupied to sit down and try to put something cohesive together. I thought about it numerous times, but time would spiral away and it kept getting pushed to the back burner. Now here we are, four months out from the last newsletter and starting a new year, so let me share one of the things I’ve been working on.
Since the summer, I’ve been rebuilding my website. I was never quite satisfied with how the last version turned out. It was fine, but I did it in a rush and it showed. It also wasn’t good at reflecting my work on either the commercial or fine art side. So I decided to dive back in and move it closer to what I originally envisioned. I have built many websites over the years and this one, for whatever reason, was the most challenging. But it is done, and I am pretty darn happy with it. There are a few things left to work on but those are minor. Here’s the new site:
When you land on my main page, the site is built to help you get where you want to go, quickly. My commercial clients usually aren’t interested in fine art prints, and vice versa. Now you can quickly get to what you’re looking for. This brings me to the biggest change, which is how art prints are presented.
I have always disliked the way most websites present photographs for sale. There were always so many to choose from and my own analytics prove it out, people get decision fatigue. You may come to my site looking for a specific photo you saw on social media or in person, only to have to sift through bunches of images to find the one you are after. I haven’t enjoyed the experience when I’ve purchased from others, and I doubt most people do with mine.
I wanted to do something different. If you’re buying art, the experience should feel more like walking into a gallery and less like scrolling a catalog. That’s the idea behind the gallery, which I call “Light & Time Gallery.” It’s a rotating quarterly collection of fine art prints. Three new pieces each season, available for a limited time. This current version will be up until March 31st, at which point I’ll replace the initial photos with a new set. I also felt it was too hard to offer enough framing and matting options to please everyone, so to keep things simple it’s just two sizes: an 8x10 and a 16x20, both borderless. Just the print.
Each quarter there will be a newsletter announcing the new prints in the gallery, along with the story and theme behind them. To keep this newsletter short for this month, I went with the theme of Winter. The photos don’t need much explanation but if you have questions feel free to reach out and I will do my best to get back to you quickly.
The commercial side got a rework too. I work in a couple of different commercial areas and I need to build those out more. So now there is a more descriptive explanation of the commercial services I offer and to help clarify, when I say Event Photography, it doesn’t include weddings :)
I hope you had a wonderful holiday and are excited for the changes that will be sure to come in 2026!
As always, thanks for reading,
Karl
PS. As a quick aside outside of the website updates, I was part of the Heart of the Business series the Chamber of Commerce here in Yellow Springs put out. You can read it here: Heart of the Business. If you want even more reading, I did an interview with folks over at Bold Journey which you can read here: Bold Journey Article.
PPS. One last thing before you go. This year I got a chance to run around the village with the Grinch and take bunches of photos of him interacting with people and businesses. It was one of the most fun things I have done in a long time. Seeing the reaction from both the kids and adults was priceless.
Here is a photo from that day.
